1st Avenue Shopping Mall

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A Stylish City Mall Located at the Heart of George Town

1st AvenueDiscover the latest fashion trends and make a style statement for your home in the chic 1st Avenue Shopping Mall located at the centre of George Town. It offers fashion, leisure and a bunch of dining outlets for the style-conscious locals and tourists in Penang. It is the ideal venue for quick and comfortable lunches or afternoon strolls and even cozy dinners, as it is effortlessly accessible from all parts of the city. 

1st Avenue Shopping Mall is set next to Prangin Mall and Komtar’s ICT Digital Mall, which are connected by overhead pedestrian bridges. It is located in Jalan Magazine, the first street (avenue) among the Seven Streets Precinct of George Town, where it got its name.

The mall’s design, with its gentle curves, is said to be inspired by popular Singaporean malls like Raffles City and Vivo City. The see-through glass elevator and cascade of escalators from the 4th to the 8th floor add to the charming architectural features, together with the LED color-changing lights in its exterior, which looks elegant in the evenings.

1st Avenue opened in 2010 and was anchored by Parkson Department Store. The gross floor area measures 665,000sqft and is spread over 7 levels, from lower ground to 4th floor, and continued on the 8th floor. The 5th, 6th and 7th floors are allocated for car parks. The 8th floor originally has an open viewpoint of the city called Cloud Eight, but is now closed for security purposes. Nonetheless, this top floor highlights a double-volume glass curtain wall that permits scenic view over the city of Georgetown.

1st AvenueShop

The 7- storey mall houses a variety of well-known brand such as Coach, Cotton On, H&M, Victoria’s Secret, Sketchers, Bebe Butterfly, Camel Active, Converse, Chares and Keith, Esprit, Padini Conncept Store, Tomei and many more.

Make a style statement in your home with the help of My Room, and furnish with appliances from Best Denki.


Indulge in a scrumptious meal with international cuisines like Sakae Suhi, Kenny Rogers Roaster, Empire Sushi, and Sushi King, Japin and Seoul Garden.

Dine in the mall’s food cournt, Magic Kitchen, serving a variety of local and international favourites.

Chill and relax in Starbucks, Gloria Jean’s Coffees and Old Town White Coffee.

Grab quick bites and refreshments in Chatime and Baskin Robbins.


Enjoy the latest blockbusters in the 8-screen TGV Cinemas at the top floor, managed by TGV Cinemas, the second largest cinema chain in Malaysia.

Have fun singing with family and friends in the Red Box Karaoke. For the active urbanites, take an exciting adrenaline adventure in the interactive adventure puzzle game room called Escape Room or play in the Laser Ops outlet at the third floor, one of the only two laser tag arenas within George Town.

Exciting events happen at the central lower ground floor.

To show appreciation to its customers, 1st Avenue Shopping Mall has Shopper Rewards, Tourist Privilege Passport for special discounts in the mall.

In conjuction with the annual celebration of George Town’s listing as UNESCO World Heritage Site, 1st Avenue conceptualized the “I Love George Town” home brand, which proved to be popular to local and tourists in Penang.

Trade Mix

LG:  Fashion & Accessories, Wellness and Health, Services, Snacks & Confectionary
G:   Department Store, Jewellery & Watches
L1:   Fashion & Accessories, F&B, Services, Beauty & Health
L2:  Fashion & Accessories, F&B, Services, Beauty & Health, Home, IT
L3:  Beauty & Health, Leisure & Entertainment, Fashion & Accessories, F&B
L4:  F&B, Wellness & Health, Travel, Homeware
L5:  Car Park
L6:  Car Park
L7:  Car Park
L8:  (TGV Cinemas) Leisure & Entertainment, Snacks & Confectionary


  • Lift
  • Toilet for the handicap

1st Avenue

Other Info

No. of Floors: 7
Opened: November 2010
Location: George Town, Penang
Address: 182, Jalan Magazine, 10300, George Town, Penang
Opening Hours: 10:00amd to 10:00pm
Tel. No: +604 261 1121

Getting Here 

  • Rapid Penang buses
  • By Car
    • from George Town city centre – 5 minutes
    • from Batu Feringghi – 30 minutes
    • from the Penang Bridge – 14 minutes
    • from the Penang International Airport – 23 minutes